May 11, 2023
One thread that's been pulled through the majority of episodes since we began this podcast is the need to acquire and keep (or bring back!) talented people in the industry. Our guest on this episode is a great marketer, she hires people who are -- or develop into -- great marketers, and she keeps them! Or they boomerang back.
"There is something inherently sexy about an agency and working in the events business, so we have developed a lot of our interns, and we transform them into full time employees."
Without question, providing great services to clients is essential to maintain a successful business for so many years, and MDG and Kimberly's team have clearly done that. Through this conversation we get to learn how they manage to keep a robust and happy staff through times when that has been difficult for many organizations.
Happy employees make clients happy, and Kimberly shares the many ways she and her staff manage to do just that.
She shared some insightful research on "attendee sentiment" during the interview -- it turns out that is not published, but they shared a 2023 Q1 trends report, HERE.
We also have TSNN's Danica Tormohlen who shares some industry news.
Our guest
- Kimberly
Hardcastle-Geddes
As president and chief marketing strategist of mdg, the nation’s leading marketing and public relations agency specializing in audience acquisition, Hardcastle-Geddes and her team provide solutions that increase attendance and exhibitor participation for category-leading events such as CES, NAB Show, World of Concrete, the International Baking Industry Exposition, and many, many more.
Kimberly is an IAEE Krakoff Leaders Institute alumna, has a monthly column in PCMA’s Convene magazine, and frequently presents to industry groups on strategic marketing planning. She’s also a Navy wife, the mom of a TCU Horned Frog, an avid reader, and is equally as addicted to her Peloton bike as she is to junk food.
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The "Trade Show Talk" podcast is publishing two episodes per month, tackling the most important issues the meetings and events industry is facing. If you'd like to be a sponsor or a guest, or you have a topic to suggest, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd SHARE, rate, and review episode 31, & the show!