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Trade Show Talk Podcast


Feb 9, 2023

Diversity, equity, inclusion, and BELONGING… All things that are important with regard to how and why conference organizers select their speakers.

Troy does a great job of helping us understand his perspective as a Black man and Megan adds gender equity into the conversation. We talk about speaking up about diversity on stages – solidarity also enters the chat. 

While we absolutely need more women and people of color on stages at our events, it’s important that you have them talking about what they are subject matter experts on, and not just about DEI (Troy talks about this towards the end).

We also have new TSNN team member Danica Tormohlen who is now joining us to kick off each show with industry news!

Show sponsors:
SMT - PipeAndDrapeSucks.com and epIQ - epIQCreativeGroup.com

Our guest

  • Troy Sandidge is an award-winning growth marketing strategist, startup growth advisor, and B2B RevOps specialist known as the Strategy Hacker® who builds strategies, systems, and solutions for emerging brands to become more sustainable, scalable, and profitable.

    The author of Strategize Up and host of the Webby-nominated podcast iDigress, has generated over $175M in revenue for clients worldwide. Troy is the Founder of Strategy Hackers, COO at No Middle, and a keynote speaker who has spoken at over 600 events on five continents. His mission is to empower 1,000 marginalized businesses over the next five years.

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The "Trade Show Talk" podcast is publishing two episodes per month, tackling the most important issues the meetings and events industry is facing. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd SHARE, rate, and review episode 25, & the show!