Jan 26, 2023
The last few years have brought plenty of change, and trade shows have especially had challenges!
Our guest on this episode has a ton of experience around helping exhibitors and show organizers alike tackle ways to make their trade shows better experiences.
"Relationships are the currency of business" is one of the many quotes Jeffferson gave from many sage business people.
Relationships ARE at the center of everything we do, and we should keep that as the focus as we build commerce and community around our trade shows.
Our guest
Jefferson Davis - President of
Competitive Edge
Jefferson has been serving the exposition
industry since 1991 as a consultant, trainer, and author. Jefferson
brings a unique and in-depth experience and perspective on working
with exposition producers and companies who exhibit at
expos.
His focus with event producers is about helping them get, keep, and grow relationships and revenue. With exhibitors, he helps them convert their exhibiting program from expensive appearances to productive, profitable investments. His client base reads like a “who is who” in the events industry, having worked with over 250 Association and for-profit show producers – many for 10, 15, & even more than 20 years. With exhibiting companies he's worked with, he’s been able to trace over $800 million in results from their exhibiting investments.
If there's one thing people will tell you about Jefferson is that he is extremely passionate about exhibit and event marketing, and he's results-focused and process-based.
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The "Trade Show Talk" podcast is publishing two episodes per month, tackling the most important issues the meetings and events industry is facing. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd SHARE, rate, and review episode 24, & the show!