Apr 14, 2022
It sounds a bit silly that we haven't had a "trade show" topic until episode seven on a podcast called "Trade Show Talk."
We have so many important topics to address in our meetings and events industry, and talking about trade shows as a theme, of course, is so important.
Our guests on this episode are "trade show royalty." Friends throughout the years, Doug & Kai provide a really great conversation about the successes of the industry as we move forward... and what to expect for the future.
Truly, the future is bright and Doug & Kai share many examples of how our present will inform our future. The data are there to show people crave face-to-face events, and business IS happening at these trade shows.
We would love to know about your challenges and successes too. Let us know!
Getting these two perspectives on one show together is gold.
Doug has been with Tarsus since its launch in 1998; having previously held senior positions at Blenheim Group plc and after its takeover, United Business Media plc. He is a past Chairman and Director of the Association of Event Organisers (AEO), as well as past Chairman of the Events Industry Alliance. He was also the first international board member of the US industry trade body, SISO, where he went on to serve as Chair.
Kai Hattendorf - Managing Director / CEO of UFI, the Global Association of the Exhibition Industry
Kai is responsible for UFI activities and events globally, as well as the operation of its Paris headquarters and the offices and presences in Bogota, Brussels, Dubai, Hong Kong, and Shanghai.
His previous career also includes leadership positions in marketing/strategic communications as well as in strategy and product development in the ITC and Media Industry for the Deutsche Telekom Group, the dpa Group (the German Press Agency), and a fintech start-up.
From 2019 to 2021, Kai served as Honorary President of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, where he remains on the Board.
The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or be a guest or you have a topic to suggest we cover, please let us know by emailing firstname.lastname@example.org.