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Trade Show Talk Podcast

Oct 19, 2023

We had a conversation with Josh Rifkin, CEO of Flatworks Displays, about his experience leading a U.S. manufacturing company that sells a custom flatpack weight bearing trade show booth systems that assembles with no tools. 

With 25 years of experience, Josh knows what goes into preparing for trade shows. In fact, he was an exhibitor for more than a decade when he served as sales director for a major publishing company, exhibiting in dozens of shows a year. As an exhibitor, he found that renting booths was expensive, especially the costs for labor. 

He launched Flatworks Displays in 2017 to solve this problem. He truly believes that focusing less time, money and energy on building the booth to display a product is the key to increasing a company’s bottom line. Flatworks Displays is based in San Diego, CA. 

A few of their exhibitor clients: Rawlings Sporting Goods, Franklin Sports, Magna-tiles, Toysmith, Honey Stinger, Blue Buffalo Pet Food, Nixon, Richardson Sports, Alteryx, Hape, Safari, Chronicle Books, Corkcicle, PADI, Bron Tapes, Houghton Mifflin Harcourt Publishing, Outset Media, Pineapple Express, Wrangler, Crazy Aaron's, Rothco and Nexbelt.