Oct 7, 2022
Event marketing and marketing an event are different things… and they are inter-connected. On this episode our guests share the state of the industry as they are seeing it through working with a variety of corporate clients over the years.
Several strategic themes resonate throughout this show… be authentic, be purposeful, be critical, be agile, and always show value.
It's important to look at your event portfolio holistically. Determining the events to hold and attend, to sponsor, and to speak at – looking at all of these things with a critical eye is something that should be done annually. Having an "outsider" help you do this is also a way to help take the emotion out of these decisions.
Particularly poignant in this episode is the talk about measuring everything you’re doing to PROVE the value of events (and to promote change).
These two event profs have a ton to teach us!
Our guests
Gordon Stake - Managing
Partner,
Event Marketing Partners
For more than 25 years, Gordon has led teams that help clients achieve their business goals & marketing objectives through face-to-face marketing.
He is active in the industry, including sitting on the Board of Directors for the Corporate Event Marketing Association (CEMA), the Experiential Marketing Measurement Coalition (EMMC), and founding the Technology Event Marketing Strategy Council (TEMSC), and was on the leadership team of industry tradeshows & conferences such as PC, Unix, and Networks Expos.
Angela Krzysko - Vice
President of Marketing,
Event Marketing
Partners
With a career split between client and agency sides, Angela brings a keen sense of accountability to business goals, along with proven experience at crafting marketing strategies designed to drive demand, extend relationships, and build brands.
A talented strategist, her focus is helping organizations achieve their business objectives through event marketing and integrated communication strategies. Smart strategy and exceptional execution are at the heart of every plan that Angela helps to craft.
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The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing podcast@tsnn.com. And we'd love it if you'd rate and review episode 18 and the show also!