Aug 29, 2025
In this episode of Trade Show Talk, host Danica Tormohlen interviews Alice Mathu, VP of Business Development and Partnerships at the International Association of Amusement Parks and Attractions (IAAPA).
Mathu shares her remarkable career journey from Kenya to the U.S. and dives into IAAPA's global expansion, including their highly anticipated events in Europe, Asia, and the Middle East. The conversation also highlights the innovative strategies and attractions at IAAPA's flagship Expo in Orlando.
Additionally, Tommy Goodwin, EVP for the Exhibitions and Conferences Alliance, provides a timely advocacy update, discussing key issues such as tariffs, workforce development, and potential government shutdowns.
00:00 Introduction to Trade Show Talk
01:10 Meet Alice Matthew: A Powerhouse in the Global Exhibitions Industry
02:58 Alice's Journey from Kenya to the US
04:06 Discovering a Passion for Events
06:37 Joining IAAPA and Early Career Highlights
10:56 Challenges and Innovations in the Exhibition Industry
20:10 Expanding IAAPA's Global Reach
28:08 Effective Communication with Stakeholders
28:35 Shanghai Show Overview
29:30 Unique Challenges in China
31:20 Middle East Expo Expansion
35:08 Strategic Partnership with Licensing International
38:57 Personal Insights and Fun Questions
44:28 Advocacy Update with Tommy Goodwin
51:23 Government Shutdown Concerns
54:21 Conclusion and Farewell
This episode is brought to you by Legends/ASM Global.