Jul 1, 2025
In this episode of the Trade Show Talk podcast, Host Danica
Torman engages in an insightful conversation with Fernando Fisher,
President of the Americas for RX. Fernando elaborates on RX's
growth strategies, focus on attendee and exhibitor experience, and
the implementation of sales analytics and AI tools.
The episode also features an interview with Andy Conklin,
Executive Vice President of Sales and Marketing at Visit Cincy, who
discusses the major redevelopment of Cincinnati's Convention
District and its impact on future events.
Additionally, Tommy Goodwin from the Exhibitions and
Conferences Alliance provides an advocacy update on legislative
progress, tax reform, and tariffs affecting the industry.
This episode is a must-listen for anyone involved in the
exhibitions and events sector, offering a wealth of information on
the latest trends and innovations.
00:00 Introduction
to Trade Show Talk
00:26 Meet
Fernando Fisher: RX President of the Americas
02:34 RX's
Growth Strategy and Focus Areas
04:07 Enhancing
Exhibitor and Attendee Experience
06:35 Customer
Expectations and ROI Metrics
10:59 Sales
Team Training and Readiness
18:53 Innovative
Sponsorship and Activation Models
23:19 Spotlight
on Cincinnati's Convention District
31:25 Exploring
Cincinnati's Sports and Entertainment Districts
32:56 Sharonville
Convention District Expansion
33:53 Upcoming
Milestones for Cincinnati's New Hotel
35:23 Ensuring
Safety and Cleanliness in Cincinnati
38:56 The
Importance of Data in Decision Making
45:12 Enhancing
Customer Journeys with Technology
53:19 Advocacy
Update: Legislative Action Day and Tariffs
58:59 Conclusion
and Future Episodes
This episode is
brought to you by Visit
Cincy, Duke Energy
Convention
Center
and ASM
Global.