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Trade Show Talk Podcast

Sep 1, 2022

There are many layers to a successful exhibition both from the organizer side and the exhibitor side, and our guest on this episode helps us understand some of the intricacies.

He talks about how exhibition organizers have an incredible opportunity to help their exhibitors be more successful! 

And on the exhibitor side -- does everyone on your team have the same objectives? Does your team actually determine what you want your "return on objectives" (ROO) to be in advance of your events? Having a strategy, being consistent, and following up are all going to help us derive more value and success from our exhibitions.

Our guest

Stephen Murtagh

He is "The Exhibition Guy" whose true passion is exhibitions and being a part of organizers and exhibitors success, having spent more than 28 years in the space. Stephen has trained in excess of 4,000 exhibitors and major organizers, and he's a keynote speaker at major exhibitions. He's the author of two books: "Exhibiting at Shows" and "The FlipChart Business Book." 

Stephen is also a founding member of the Exhibition Think Tank Globally, and a member of the Irish exhibition organizers Association. Awards: he was shortlisted in 2019 and 2020 in the Exhibition News Awards in the UK, and was an Outstanding Exhibition Influencer in India in 2022. 


The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing And we'd love it if you'd rate and review episode 16 and the show also!