Nov 10, 2022
The content shared at our events is a GOLDMINE of a resource for organizations. Truly, events are their own marketing channel, and we should be curating that creative content to use throughout all of our marketing materials.
We continue our content theme on this episode with the amazing Miguel Neves. He brings a unique perspective having served in so many roles within our industry. Now serving as an editor-in-chief, he is seeing our industry from both a 30,000-foot-view and having boots on the ground with his own events.
We discuss the different opportunities we have to curate content from our events, how selecting speakers can have an effect on that content, how we can "up-purpose" our content, and more.
Are you up-purposing the content that comes out of your in-person and online events? We would love to hear about it.
The "Trade Show Talk" podcast is publishing two episodes per month, focusing on a different theme each month. If you'd like to be a sponsor or a guest or you have a topic to suggest we cover, please let us know by emailing firstname.lastname@example.org. And we'd love it if you'd rate and review episode 20 and the show also!