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Trade Show Talk Podcast


Jul 13, 2023

Jason Popp, President and CEO of Moss Inc., shared insights about the unique services and accomplishments of the company during a recent interview. Moss specializes in providing specialist production services for the trade show industry, working with various stakeholders in the value chain such as general service contractors, design and build firms and event agencies. The company takes pride in being placemakers, focusing on creating three-dimensional environments and building structures for their clients.

One notable achievement highlighted by Popp is Moss's role in introducing tension fabric to the trade show industry 40 years ago. The company’s founder, Bill Moss, patented the first pop-up tent made of fabric, which revolutionized the industry by offering a lightweight, flexible and sustainable alternative. Tension fabric has since become a primary method for creating space and structures on trade show floors worldwide.

Popp also discussed the evolving challenges in the industry, particularly the shrinking lead times for decision-making and the influx of new talent. To adapt to these changes, Moss has made investments in faster printers and brought certain production activities in-house to meet the time constraints faced by clients.

When asked about sustainability, Popp emphasized that Moss is committed to minimizing waste and reducing their carbon footprint. The company offers sustainable products like SustainaTex Ocean, a fabric blend produced from upcycled marine plastic, post-consumer waste and recycled polyester. They also focus on minimizing their carbon emissions by using renewable energy sources, implementing energy-efficient practices and offsetting any remaining carbon through accredited programs.

Reflecting on his experience joining Moss during the pandemic, Popp acknowledged the initial challenges but also highlighted the industry's rapid recovery. The company has grown its staff and navigated supply chain disruptions to meet the increasing demand. Looking ahead, Popp sees continued opportunities for Moss in the trade show industry, including the adoption of sustainable products, incorporating lighting and acoustics, and expanding into retail and sports markets.

As the CEO, Popp's vision for Moss includes leveraging their expertise in tension fabric, addressing industry trends and maintaining a commitment to sustainability. The company aims to be at the forefront of providing innovative solutions for clients while minimizing their environmental impact.

Podcast host Danica Tormohlen also shared the top five new stories from Trade Show News Network, Exhibit News Now and Corporate Event News that were published in the first half of July 2023.